Spreading The Word
Local estate agents and property marketing specialists, Hayman-Joyce, have recently had their commitment to marketing recognised. The firm have won a prestigious award from Mayfair Office, the leading national network of independent estate agents and chartered surveyors.
The award, for the high volume of advertising they achieved in Country Life magazine over the past year, was presented recently at the prestigious Mayfair Office awards ceremony at the RAF Club in London’s Piccadilly. The award reflects the importance of national property editorial and print advertising in the media today.
“We are really thrilled to receive this award,” commented Charlie Comber “We understand the value of national advertising. It plays such a critical role in the marketing mix. The important thing is that attractive display advertising in niche magazines such as Country Life widens the net and attracts buyers not just from around the UK, but increasingly from overseas.
“Sadly many estate agents now seem to be wholly reliant on the internet for enquiries. But important as the internet is, we know that millions of people read the national press and are influenced by it. Reading about a property fresh to the market in England’s foremost magazine for important houses does have a huge impact and I don’t think that will change,” he added.
“We know that national advertising works for us and our clients. This is why our local offices in Moreton-in-Marsh and Broadway both work closely with our marketing office in London to keep our clients’ properties in the public eye. Winning this award reflects how strongly we feel about extending the range of our marketing for our clients and encouraging more people to visit and make their home in our beautiful region.”