Today we see the launch of a major new UK property portal called OnTheMarket.com.
We pride ourselves on being progressive in our approach and we are delighted to have joined thousands of other prominent national, regional and local independent estate and letting agents in supporting the most important new venture of its type in many years.
We have reviewed our overall digital strategy and firmly believe that OnTheMarket.com will rapidly become a major player in the market and a “must view” destination for serious property-seekers.
OnTheMarket.com is launching with a multi-million pound marketing budget which will include sustained and heavy-weight TV advertising on the main terrestrial and digital channels. In addition, it is running in a high-profile press campaign in titles such as the Daily Telegraph, Times, Sunday Times, Daily Mail, Scotsman, Glasgow Herald and Western Mail as well as in key magazines such as Country Life, The London Magazine and Fabric. There will also be a very heavy digital display and pay-per-click campaign.
The state-of-the-art website will provide the most uncluttered, user-friendly and modern UK property search service. There will be no distracting ads for other products, no spam mail, no information over-load – just a pure focus on properties, with hundreds of thousands of homes to buy or rent at all price points all over the UK.
Because the technology is new, OnTheMarket.com will adapt seamlessly to whichever type of device and screen size its visitors use. All screen space is used to present the properties looking their best.